Research as outlined in the Final Project aims to find out marketing communications strategy in the acceptance of new students in Politeknik LP3I Bandung.
The research method used is descriptive research forms, and methods in this study is a case study approach used is inductive (from specific to general).
After doing the analysis and discussion of the problem, the authors obtained the conclusion that the Marketing Communication Strategies in the acceptance of new students in Politeknik LP3I Bandung runs less efficiently and less effectively.
My Refferences Book :
"The Seven Doors Social Marketing Approach" by Less Robinson